The Beginning of a Great Partnership
While sponsorship is one of the most challenging aspects of racing, it’s also one of the most rewarding. I believe the relationships you build within each company and the uniqueness of each relationship you make is extremely important. Wyckoff Heating & Cooling has been no exception and is one of the most integral parts of our team. I remember meeting Andy Wyckoff when I was about 6 or 7, as his daughter and my older sister played softball together. I still have memories of running barefoot around his backyard, playing games, and eating ice cream in the summer. Job Cooper (part of the Wyckoff family) lived up the street from me when I was a kid, and I remember dancing with their daughter as well as their fun Christmas parties (they had like 17 Christmas trees)!
Fast forward about 10 years later, and I was reconnected with Andy through his younger daughter who told me at school he was interested in supporting my race team. I’ll never forget the day my dad dropped me off at his office. Not only did Wyckoff Heating & Cooling go on to become my primary partner these past few years thanks to Andy, Job, and the whole Wyckoff team, but they also became great friends and mentors. Whether it’s in the office, over lunch, or during a game of golf, I love our conversations about life, family, faith, business, and racing. There’s something special about two different organizations in completely different lines of business being able to help each other grow not only in business but also in life. That is what sponsorship is and should always be about. If we don’t take care of ourselves and grow as individuals, we’ll struggle to grow and maintain healthy businesses and serve our customers well. For me, that’s my race team, sponsors, and fans. For Wyckoff Heating & Cooling, that’s commercial and residential customers around Iowa that need heating and AC services.
Different Industries, Similar Values
It can be difficult to create marketing products for customers that aren’t overly flashy or busy, and this is something I love about working with Wyckoff Heating & Cooling. Being able to associate HVAC products with a racing team’s brand can help grow brand equity. Even though my fans might not be able to buy their services right there at the track, when something goes wrong with their heating and cooling units, the big W logo they see at the sprint car track will be fresh in their minds. Turning the tables, Wyckoff has been passionate about helping us make history at Knoxville, and it means so much more that we’ve been able to accomplish that together. Receiving pep talks or congratulatory texts from the Wyckoff family before races, after wins, or sometimes just because, means the world to me. It’s also a blessing to be partnered with a company that shares the same faith as mine. It makes me feel like below the surface of business, marketing, and winning, we are fighting for something greater and spreading something far more valuable than anything with a dollar sign in front of it.
More Than a Logo on a Racecar
I’m forever grateful for everything that Wyckoff Heating & Cooling has done and continues to do for me, my team, and my dream. I wouldn’t be where I am today without them. It’s neat to see a company from my little “hometown” of Carlisle, Iowa believe in me enough to invest in me all these years and keep the dream alive. It is people like the Wyckoff family and companies like Wyckoff Heating & Cooling that make the world a better place without ever knowing how deep the impact they’re making really is. I’m grateful to have received a slice of this impact and the blessing they’ve made on my community and my life. A logo on a racecar can be one of those things in racing that represents far more than just marketing, you know?